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Roland KR-107 Top Intelligent Digital Piano

Roland Contemporary Keyboards announced the release of three new KR Intelligent Digital Pianos to the marketplace. The company rolled out the new KR line to its dealers at Roland Headquarters, in Los Angeles, California during a three-day session on May 17-May 19, 2005. The launch included training seminars, break-out sessions, Club Roland KR Piano updates, merchandising efforts and a round-table discussion with international guests including engineers from Roland Japan, Roland Europe and Rodgers. Ranging from the top-of-the-line KR-107, to the middle-range KR-105, to the entry-level KR-103, the new KR lineup has something for everyone.

"The new KR roll-out was terrific," says Roland CK dealer Alysha Sides, of RM Sides Family Music Center in Williamsport, PA. "Roland certainly outdid themselves once again, from the great new sounds and American styles, to the USB memory key and CD-2 recorder, there is something for every single one of our customers in this line. I am particularly excited about the new KR Club Roland course. It is just what we have been looking for to help us drive more customers into our stores and get them involved in the joy of making music."

Roland Contemporary Keyboard General Manager Lynda Smith kicked off the launch in the Roland Media Center and inspired the crowd with an informative multi-media show before handing the stage over to Roland National Sales Manager, Pete Kesterson.

Kesterson relates, "This year we put an ear to the ground and listened to the needs, wants and desires of our dealers. At their suggestion, we have incorporated more hands-on time, woven-in creative merchandising concepts, as well as provided them with new and unique marketing ideas during this launch. We want our dealers to know that we not only support them, but appreciate and encourage their input."

Kesterson then introduced key CK demonstrators Chris Halon, Ric Iannone, and Rick DePiro who roused the crowd with a rock-in roll inspired show including songs from Queen, Elton John and country favorite, Shania Twain.

CK National Product and Marketing Manager Chris Halon got the dealers tapping their feet and yelling for more, with his demonstration of the flagship KR-107. Incorporating the best of Roland's features, the KR-107 includes an authentic and detailed piano sound that simulates every nuance of a true grand. Halon stunned the crowd with hundreds of onboard sounds including orchestral instruments, guitars, basses, drum kits, and ultra-realistic organs that utilize Roland's acclaimed tonewheel-modeling technology.

Halon also previewed the new Twin Piano Mode which allows two players to perform simultaneously on the same keyboard. This option makes it easy for two piano students to practice together, (thanks to two middle-C areas) or for the teacher to play the same notes, along with the student, while the new Piano Designer function allows users to adjust key touch, lid-height and resonance for improved performance.

The KR-107's vivid and colorful touchscreen offers friendly, visual navigation. Halon demonstrated how most operations can be carried out easily by simply touching the screen. For displaying musical scores or lessons on a big screen for group viewing, the KR-107 comes with external VGA and video outputs for connecting to a separate computer monitor or TV.

Ric Iannone and Rick DePiro then took the floor and rolled out the new and improved features on the KR-105 and KR-103 digital pianos.

The mid-range KR-105 brings many of Roland's finest features to a more affordable price range. If offers top quality piano sounds, a touchscreen interface, DigiScore, New Styles, Visual Music Assistant, USB MIDI, an Expression Pedal jack, and more. The KR-105 is perfect for educators, students, and piano hobbyists alike. The attractive entry-level KR-103 provides a cost-effective way for new piano students and hobbyists to experience the magic of Roland's acclaimed KR-Series. The KR-103 has three parts that can be played via the keyboard (Upper, Layer, and Lower). The upper part can be used to play piano, melodies, or for drumming, while the lower and layer parts allow you to quickly add a second sound to your solo playing.

During the launch Roland General Manager Lynda Smith announced that the popular teach-to-sell program, Club Roland is now available for the KR piano line. The new turn-key program, which includes an interactive CD-ROM complete with PowerPoint presentations, how-tos and lesson materials, is designed to make directing Club Roland classes, simple, fun, and professional, for increased effectiveness.

Smith relates, "From the get-go, the Club Roland program was designed with fun and accessibility in mind. Our new and improved product is about increased efficiency and simplicity. Ultimately, Club Roland is about selling Roland pianos and organs. Our goal was to deliver an extremely professional product that would allow Directors to enhance their lessons, organize their materials, and save them valuable time. This new Club Roland CD-ROM and ancillary materials deliver that promise."

As a testament to Roland's commitment to it's retail efforts, the company also hosted a round-table discussion with key Roland engineers and a select group of dealers. It was the first discussion group of its kind.

"We will continue to encourage this kind of dialogue during future product launches," Smith. "We believe discussions of this kind, and an open line of communication will not only make our sales force more successful, but also provide us with invaluable information to help Roland Corporation US be even more effective in the future."

The new top-of-the-line KR-107 piano incorporates the finest of Roland’s powerful features, yet it’s easy to navigate. With the push of a single button, you can bring a stunning grand piano to your fingertips, or activate an entire band for auto accompaniment. Enjoy the hundreds of new and exciting musical styles packed into this flagship instrument. An ample 128 voices of polyphony ensure that notes won’t drop out as you play. The rich, immersive 6-speaker system with Advanced 3D sound will fill your room with beautiful music. The intuitive and educational Music Assistant, Visual Lesson, and Wonderland features, plus the ability to print your musical scores and display your music in a variety of formats on the color display, culminate in an instrument that stands at the top of its class.

KR-107 Intelligent Digital Piano Features


Flagship KR-Series piano with 88-note Progressive Hammer-Action Keyboard with Escapement and 128-voice polyphony
736 tones with Piano-Designer function, Virtual ToneWheel Organ and Twin Piano mode
Large Color Touch Screen with VGA/TV out and DigiScore, Music Clips
Over 500 Visual Music Assistant titles and 190 internal songs
265 Music Styles (many featuring “Live Drummer” and Adaptive Chord Voicing)
120W, 6-speaker full-range system with 3D DSP effects and Dynamic Emphasis
Visual Lesson Education Suite, Wonderland Games, color .BMP export for direct score printing
USB Memory Key host port for data storage and audio .wav file playback
External FDD (optional), USB-MIDI, Expression Pedal input, mic input
Available in the following fine finishes: Oak, Mahogany, Polished Ebony, Polished Fruitwood, Satin Cherry, Satin Walnut

Details

Great Sounds
Enjoy a rich, colorful pallet of musical instruments and sounds packed into one keyboard. The KR-107 starts with an authentic and detailed piano that simulates every nuance of a true grand, including the sound of the hammers as they strike the strings and the sounds made as the keys are released. Then explore the hundreds of other sounds onboard the KR-107, including orchestral instruments, guitars, basses, drum kits, and ultra-realistic organs that utilize Roland’s acclaimed tonewheel-modeling technology.

Grand-Piano Feel
The KR-107 features Roland’s finest Progressive Hammer Action keyboard with Escapement, which reproduces the feel of a true grand piano with firm, weighty touch in the lower registers, lighter response in the upper registers, and the distinctive “click” (escapement) sensation that’s produced when a grand piano’s keys are played. In addition to the KR-107’s adjustable key weight, a Hammer Response function is also included.

Piano Designer
The factory piano sounds provided with the KR-107 are stunning in realism and playability, but if you’d like to customize the sounds, the “Piano Designer” feature allows you to do just that. Make adjustments to the piano’s string, damper, and key-off resonance, then save your new pianos for future recall.

Twin-Piano Mode
This handy feature allows two players to perform simultaneously on the same keyboard. It’s as easy as pressing the front-panel Super Tones button followed by the Twin Piano button on the touchscreen. Four hands of fun!

Grand Sound
With its six high-quality internal speakers and amplification system built in, the KR-107 delivers a clear, powerful sound. You’ll be amazed at how rich the sound is, especially when the Advanced 3D spatial effects and Dynamic Emphasis feature (which adds clarity and liveliness) are engaged.

Visual Interface
The KR-107 is equipped with a color touchscreen for friendly, visual navigation. Most operations can be carried out easily just by touching the screen. And if you want to display your musical scores or lessons on an even bigger screen for group viewing, the KR-107 comes with external VGA and video outputs for connecting to a separate computer monitor or TV.

DigiScore
DigiScore brings new musical possibilities and enjoyment to playing and practicing the piano. The “Touch The Notes” feature lets you actually touch a note (or series of notes) onscreen for instant audible playback. Explore the handy “Auto-Sync DigiScore” feature, which scrolls the onscreen sheet music in sync with your performance. No more frantic page-turning as you play.

Visual Lesson
The KR-107’s “Visual Lesson” feature makes practice fun and effective. You can use this tool to score the results of your performances and find out which notes have been played differently than those indicated in the notation.

Songs & Styles
You won’t believe how much music can come from one instrument. The KR-107’s library of onboard Music Styles spans a wide variety of genres, from pop to rock, jazz to gospel, country, and more, all with an incredibly realistic human sound and feel; many of the internal drum and percussion patterns were recorded by master session drummers using Roland’s amazing V-Drums. Bring your next party or performance to life with the dynamic big band, Latin, contemporary or classic favorites built into this instrument.

Wonderland
Wonderland is a colorful learning environment for listening to a variety of instruments and performances, and for playing interactive musical games. Great for students or anyone interested in expanding their musical knowledge.

Visual Music Assistant
There are over 500 Visual Music Assistant songs onboard the KR-107, each with a variety of preset variations, for professional-sounding intelligent accompaniment. Just play a chord, and the accompaniment follows your lead! Settings are displayed in a manner that’s easy to grasp.

Color .BMP Export
Musical notation that you view or create on the KR-107 can be exported to a computer as a color .BMP file. You can also take advantage of the KR-107’s Direct-To-Printer feature, which allows you to save your notation to a USB memory key, and plug it directly into a printer equipped with a “USB Host” feature for quick output. No computer required.

Karaoke
The KR-107 offers a microphone-input jack for karaoke sing-along with Standard MIDI Files. You can also add harmony to your singing, or apply a variety of vocal effects, such as Voice Transformer to dramatically change the sound of your voice.

Remote Control
For the ultimate in entertainment convenience, you can control many of the KR-107’s features from the wireless remote control (included). Select song styles and sounds, change volume and tempo, and more from this handy remote.

USB
Three USB ports are built into the KR-107. One port is dedicated as USB-MIDI interface, providing convenient communication between the KR-107 and computers. Another port is provided for storing and loading songs, Standard MIDI Files, audio (.WAV files), notation, and more via optional USB Flash Memory. The third port is for use with Roland’s optional USB-equipped FD-01A floppy disk drive.

Options
Add functionality and convenience to your KR-107 with the following add-ons from Roland: fd-01A USB Floppy Disk Drive, M-UF 128 USB Memory Key, EV-5 Expression Pedal, CD-2 CF/CD Recorder.

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